03/01/2008

SMOOTH YOUR STYLE, FIGHT THE FRIZZ AND HELP MAINTAIN MOISTURE WITH NIOXIN®

NIOXIN® Introduces Glossing Color Shield into the Smoothing Reflectives™ Professional Styling Line

ATLANTA, GA (March XX, 2008) -- NIOXIN® Research Laboratories, Inc. the leader in professional skincare for the scalp solutions and hairstyling products, introduces a brand new, revolutionary styling product into the Smoothing Reflectives™ styling line –Smoothing Reflectives™ Glossing Color Shield.

Smoothing Reflectives™ Glossing Color Shield is a unique styling product and color protectant that adds exceptional and long lasting shine to styled hair, while simultaneously providing thermal protection. Smoothing Reflectives™ Glossing Color Shield contains Glyco-Color Shield™, the revolutionary technology aimed at extending the life and vibrancy of color enhanced hair. Glyco-Color Shield™ seals the cuticle to lock-in color, by bonding with hair's keratin, both on the surface of the cuticle and within the hair shaft by creating a glyco-protein barrier. This helps improve the condition of dry, frizzing and damaged hair.

Smoothing Reflectives™ Glossing Color Shield also contains high-performance, unique-ingredient formulas to provide added moisture, control and shine to dry, unruly, dull hair. These key ingredients include:

• SmoothPlex™ - A unique blend of Kukui Nut Oil and Silk Amino Acids which gives hair moisture, natural shine and smooth control
• Sunflower Seed Extract – To neutralize free radicals from exposure to sunlight in order to protect hair color from oxidation, therefore reducing synthetic color loss

These revolutionary formulas, as well as Glyco-Color Shield™, simultaneously improve the condition of dry, frizzy and damaged hair, while protecting color and providing incredible shine.

NIOXIN® Smoothing Reflectives™ Glossing Color Shield SRP $19.99 will be available in finer U.S. salons and spas in Spring 2008.

NIOXIN® products are available in better salons and spas worldwide. For more information or to locate the nearest NIOXIN® salon, call 1-800-628-9890 or visit www.nioxin.com.

About NIOXIN Research Laboratories Inc.
NIOXIN® is the leading provider of advanced skincare solutions that treat the scalp to improve the appearance of fine and thinning hair. Founded in 1987 by Eva Graham, this privately-held company has been dedicated to providing education, training and products for the professional salon industry around the world. Distributed in more than 42 countries on six continents, NIOXIN® continues to define the global market for fine and thinning hair.